How Blog Articles Can Help Small Businesses Generate Website Traffic

Adelaide small business owner writing a blog

Are you a small business looking to generate traffic to your website (without having to spend a dime on ads)? If so, then why not try your hand at writing blog articles?

When crafted properly, blogs can be an excellent means of generating organic website traffic. In fact, I’ve personally written articles for small businesses that bring in over 100 visitors a week, and that’s just scratching the surface! When combined with other high-performing articles, blogs can be a fantastic (and consistent) way to bring thousands of new eyes to your site.

The best part? It’s both repeatable and scalable.

What are blog articles and how can they help generate website traffic?

If you’re wondering how a single blog can generate such significant traffic, it might be time to rethink your perception of what a blog is and how it can benefit your business. No longer are blogs just a place to share your thoughts with the world, or update your customer base on the ins and outs of your business (in fact, that’s a perfect example of what NOT to do). Instead, blogs should function almost like an expanded FAQ page, providing detailed information that your target audience is searching for.

A well-written article that is tailored towards your target audience is not only a fantastic way to generate traffic, but also helps to establish your expertise in your industry, build brand awareness and ultimately grow your customer base!

If you’re not quite convinced yet, let’s delve a little deeper into how this all works.

Why Blog Articles are Important for Small Business Websites

One of the hardest parts of running a small business (especially in Adelaide!) is finding customers who are interested in your brand/products. Not all small business owners have the time or patience to maintain social media accounts, or the money to invest in traditional marketing, which is why blogs can be a fantastic way to bring in new business.

Some benefits to writing blog articles over investing time in other content strategies (such as posting to facebook/instagram or filming youtube videos) are:

  • You don’t need to keep to a consistent posting schedule in order for your blogs to rank highly on google. Rather, they just have to be optimised correctly!
  • You are able to specifically target your preferred audience by catering the content of the article towards them.
  • Your reach is not limited to solely your followers.

Blog Post Examples

If you’re looking to understand how blogs can drive traffic to your small business, let’s explore some examples of well-crafted, targeted blog posts.

Take this blog article on Understanding Australian Handrail and Balustrade Standards for instance. The authors, Hammersmith, are an Adelaide-based company that sells stair and balustrade parts online.
They’ve created an article that targets potential customers during the planning stage of a staircase/balustrade project by breaking down all the relevant information they might need about Australian building standards. By providing this information, they’ve not only increased brand awareness but also potentially attracted customers who might be in the market for a handrail.

Let’s take a look at another example.

The blog post “The Ultimate Vegan Gift Guide” by Edible Blooms, another Adelaide based company (who this time specialise in edible gift hampers), is a great example of effectively engaging with your target audience. This post also exemplifies the creation of content with “buyer intent”, meaning that individuals searching for this type of information are often interested in making a purchase.

How to Write Blog Articles For Your Small Business

If you’re interested in generating traffic for your own small business website, there are plenty of resources available online that can help you on your way. Some of my personal favourites are by semrush and yoastseo. Be wary however- as both of these companies sell blog-related software & will therefore inevitably be trying to sell you a subscription!

If you’re more of a visual learner, some good youtube channels to check out are: Ali Abdaal and Income School.

Alternatively, if you’re looking for an Adelaide based freelance digital marketer to help you out, feel free to reach out using the form below 😉. I can help teach you how to identify your business’s target audience, and properly target them online. I can also improve your site’s overall ranking on google! Get in touch today to ask me how, or check out my services page for more information on me, my business and my pricing!

About The Author

Madie Wray is a freelance website designer and digital marketer based in Adelaide, South Australia.
She graduated with a diploma of Website Development in 2018 & has a special interest in building websites for local, small business owners.

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